Curatorial Approch

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"Hoffmann's training in theater exerts a great influence on his curatorial efforts. Of key importance in his exhibitions is the staging of the experience, from the design of the installation to the catalog's conceptualization, the related programming, and the "performances" of the artworks themselves. The stage set of the exhibition space, site, or geographical location is an important factor in developing his ideas, which respond to both time and place. Hoffmann considers the larger historical and sociopolitical context in which an exhibition is happening and the relevant curatorial and art-historical relationships. A defining characteristic of Hoffmann's work is his conception of an authorial role for the curator and applying the ideas and strategies of artists (in particular Conceptual art) to his curatorial efforts. His unique approach has resulted in a highly personal exhibition history that reflects a creative development not dissimilar to that of an artist." Jessica Morgan  

 Hoffmann has been closely associated with the work of artists such as Tino Sehgal, Jamian Juliano Villani, Ryan Gander, Dominique Gonzalez-Foerster, Simon Fujiwara, Mario Garcia Torres, Claire Fontaine, Adriana Lara, Carsten Holler, Harrell Fletcher, Abraham Cruzvillegas, Brian Belott, Emily Sundblad, Juan Araujo, Alexandre Da Chuna, Annette Kelm, Rivane Neuenschwander, Federico Herrero, Marepe, Jennifer Allora and Guillermo Calzadilla, Cerith Wyn Evans, Yinka Shonibare, Michael Elmgreen and Ingar Dragset, Martha Rosler, Fabrizio Arrieta, Kirsten Pieroth, John Bock, Jonathan Monk, Kris Martin, John Baldessari, Maaike Schoorel, Luisa Lambri, Roman Ondák, Tim Lee, and Paul McCarthy.